The San Francisco Chronicle reports on radio station objections to parts of Microsoft’s new radio service. The “Local Stations” feature of the new MSN Radio service allows users to listen to webcasts that are “like your favorite local stations, but with fewer ads, no DJ chatter, and less repetition,” with a different webcast for each of the top stations in each market. You can also skip songs you don’t like.
Services like MediaGuide sell playlists for thousands of stations across the country, and my guess is that Microsoft is buying the information and using it to automatically set up a pool of music that would be heard on each station. A quick spot check of KDWB and KSTP in the Twin Cities indicates that they’re not precisely tracking the real-time playlist of each station, instead closely replicating each station’s format.
As the article indicates, there might be a trademark issue here; Microsoft is using the stations’ trademarks (those silly slogans like “93X Rocks”) in connection with a service that is not provided by the trademark holder. But Microsoft’s use is probably permissible because it’s descriptive and makes clear that the goods are similar, though not the same — the usual “If you like Plaintiff, you’ll love Defendant!” case.
But might there be a copyright issue as well? Of course, the local stations don’t hold copyright in the songs themselves, but they’re creating an original selection and arrangement of those songs and broadcasting it. Original selection and arrangement of independent works is itself copyrightable. Microsoft is copying the selection, but not the arrangement (since Microsoft’s order is at least seemingly random). Some employee of the local radio stations (or, more realistically, of Clear Channel) is doing the creative work of selecting the songs that get added to the rotation; Microsoft is copying that creative work.
Microsoft would be able to assert a number of objections to the validity of the copyright, perhaps most interesting of which would be “scenes a faire”, the doctrine under which stock elements found in most works of a given genre cannot be the subject of successful infringement actions. Microsoft might argue that the selection of songs in KDWB’s playlist is, in its entirety, a scene a faire of the Contemporary Hit Radio format, and is thus uncopyrightable.
To my knowledge, the copyrightability of radio station formats hasn’t ever really come up. Stations competing in a single local market have to differentiate themselves to keep listeners, so near-verbatim copycatting is a bad competitive strategy. And since local stations don’t compete with stations in other cities, long-distance copycatting is unlikely to be noticed or acted upon. Here, though, the local stations have a competitor that can give the consumer a better experience (no ads, skipping bad songs, better song information) at the same price, with the same playlist.
It will be interesting to see what effect, if any, moves like this one have on revisions to the webcasting provisions of the Copyright Act. Broadcasters were opposed to webcasting in the past, but this seems likely to kick the National Association of Broadcasters’ substantial lobbying machinery into high gear.