Wired Gets Glossier
I’ve been a Wired reader since Issue 1.1. I’ve watched it get thicker, then thinner, then thicker again. But what I’ve always loved about the magazine’s physical feel is the cover stock they used — it a really nice, thick, heavily matte-coated stock. The colophon even used to say exactly what kind of paper and coating they used for the cover.
Now, with issue 12.12, they’ve switched to a glossy cover. Ick. I know it seems trivial, but it makes a big difference to what it feels like to hold and read the magazine. Somehow, the reading experience now feels so much . . . Condé-Nastier.
2 Comments
RSS feed for comments on this post.
Sorry, the comment form is closed at this time.
Linkblog Atom Feed
That was wholly unnecessary, Joe.
Comment by Adam — November 28, 2004 @ 7:34 pm
I’m the editor of Wired and thanks to Technorati filters, I saw your note on our cover stock. Just to put your mind at rest, that was an experiment as part of the guest editor process. While we may indeed switch to glossy covers on the newsstand, where visuals rule (glossy is much better for photography), we plan to stick with matt for subscribers, where tactile factors are equally important.
Comment by Chris Anderson — December 9, 2004 @ 10:04 am